Search Engine Optimisation
Search engine optimisation

While there are many methods out there for building a successful website, by far the most cost effective over time has proven repeatedly to be search engine optimisation. The major advantage search engine optimisation has over other methods of producing results online is that once good rankings are achieved and provided the tactics used were ethical, you can essentially hold and capture targeted traffic indefinitely. Your website may rise and fall in the rankings as a result of algorithm changes (the way a search engine ranks a site) within the search engines, but a solid and complete optimisation of your site will ensure it will not disappear.

The two key components to search engine optimisation are website optimisation and link building.

Website optimisation

This involves the optimisation of the code within your website for your keyword universe and typically includes the modification of a number of key elements within the website including; page titles, page headings, page content, meta tags, page structure, website navigational elements, overall keyword density and the inclusion of a sitemap.

Our focus is on ensuring the home page of your website is optimised for your most important primary keywords while the other pages in your site are optimised for both your primary keywords and secondary keywords depending on the page content.

The process starts off with the initial optimisation of your website using information from our initial analysis. Once these initial optimisation changes have been indexed and picked up by the major search engines, we analyse their effectiveness and make further optimisation tweaks as required.

It is important to note that website optimisation on its own will not necessarily lead to good rankings and this is just part of the overall process.

Link building

The number and quality of links to your site plays a very important part in how your website ranks in the search engines. The search engines analyse each link to your site and depending on the popularity of the page that is linking to you, the subject of that page and the text within the link to your site, this can have a dramatic effect on how well your website ranks. And don't forget, well placed links can also generate significant sources of targeted traffic themselves.

We focus on creating high quality focused links that can not only generate traffic but will help boost your rankings. It is important to note that a few well placed relevant links can have a much larger effect on the ranking of your site compared to many poorly placed links, which is why we focus on quality rather than quantity of links.

Link building can be broken down into three areas:

  • Submission to directories – There are many website directories which will accept submissions and will list your website, some for free and many for a fee. Unfortunately most of these will not provide you with any real benefit. We have researched and identified all the top performing directories that are worth listing with. This list is broken down into three groups of directories that we can submit your site to:
    • directories providing free links with no strings attached
    • directories which will list your site for a one-off fee
    • directories who charge a yearly listing fee
  • Submission to niche sites: Depending on your market niche we can organise and setup paid links and listings to boost your sources of targeted traffic and incoming links. These links can be extremely valuable from a search engine viewpoint boosting your rankings significantly if setup correctly. More importantly, these links can also be a very good source of highly targeted traffic. We recommend you purchase a handful of good links/listings depending on how competitive your keyword market is.
  • Link swapping: We can work directly with you to help you swap links with related sites and if required setup a links page on your site.

Important notes:
Search engine optimisation should be considered a long term strategy as it can take time for website modifications and new links to alter your rankings. If you are launching a new website, be aware that it can take 6 months before these optimisation techniques start to take effect and sometimes 12 months to fully mature to the stage where you are consistently achieving good rankings. For this reason we recommend pay-per-click advertising as this is a good way of generating immediate traffic in the short term.