Pay-Per-Click Advertising

 

 

With pay-per-click keyword advertising you only pay when a user clicks on your ad and visits your website. Your ads are shown only for relevant keyword searches that you choose. This efficient way of advertising delivers you qualified visitors who are already interested in your product or service. You get instant results, at a known cost-per-visitor to your web site, and you can quickly see your conversion ratios and costs (the percentage of clicks which resulted in a sale or lead and the cost for each).

Pay-per-click keyword advertising works well in conjunction with search engine optimisation. It ensures you have good solid coverage across your keyword universe. It is also extremely useful when launching a new website as search engine optimisation can sometimes take 3-6 months before you start to see results. In this case, pay-per-click is the only way of getting cost-effective results quickly and effectively.

The two major players in the pay-per-click market are:

Google Adwords

Ads show up in the right hand bar of the search results based on your maximum cost per click and your click-through rate. The more clicks you get in comparison to other ads, the higher up your ad will be shown even if your maximum cost per click is below the other ads. Very popular ads can also be featured across the top of the Google search results page.

  • The Google Network reaches more than 80% of Internet users.
  • Ads show up on Google almost instantly.
  • Ads can be targeted by country, so if your market is entirely United Kingdom based, we can restrict ads to show to United Kingdom users only.
  • Ads can be shown on a large range of other sites such as AOL, Netscape, AskJeeves, Tiscali, The Times etc...

While it is quite easy to setup Google Adwords there are a number of critical steps we take to ensure a campaign is profitable and reaches its target audience. When setup correctly an adwords campaign can constantly achieve a lower cost per click than many of your competitors while maintaining a higher position. With conversion tracking setup we can also monitor your cost per sale/lead and deliver regular reports on your campaign.

Our services include account creation, ad writing, keyword selection, conversion tracking setup and client training or ongoing management as required. We setup accounts with a daily or monthly budget decided by you and click costs are paid directly by you.

Overture – Precision Match

Your ads need to be within the top three bid results within overture to feature on the majority of their search partners. These results are usually shown at the top of the search results on their partner's sites and generally are marked as sponsored links. Ads are ranked solely on what their maximum bid cost is set to.

  • Reach over 80% of active internet users
  • Overture US - lists your business in the search results on many of the top U.S. search properties including: MSN, Yahoo!, AltaVista, InfoSpace, AlltheWeb and NetZero.
  • Overture UK – listed on leading UK search engines and portals, including: Yahoo!, Ask Jeeves, Wanadoo, Lycos, MSN UK, Tiscali and many more.
  • All ads are reviewed before going live.

Again, the way your overture account is setup can have a major impact on your overall cost per click, your conversion ratios and ultimately the profitability of your campaign.

Our services include account creation, ad writing, keyword selection, conversion tracking setup and client training or ongoing management as required. We setup accounts with a daily or monthly budget and monthly click costs are paid directly by you.