Reporting, Management & Support
Ongoing reporting, marketing and support

Our focus is on working with you on an ongoing basis to ensure that your efforts are a success. Everyone has different requirements, in some cases just monitoring of your website statistics is all that is required, in other cases, regular promotions, campaigns and online marketing efforts need to be planned, executed and managed.

If you like to take a hand's on approach we help you get up to speed on the management of key areas of your marketing efforts and act as your personal online marketing consultant helping you out where our technical skill is needed.

Alternatively, we can act as a full service agency managing all aspects of your online marketing efforts from analysing and reporting, conducting ongoing optimisation services, planning and managing advertising campaigns to meeting regularly with you to ensure that we become an integrated part of your marketing team.

Our ongoing reporting, marketing and support services can be customised to your requirements and are usually packaged up into a regular support contract. The key areas that we focus on include:

Monitoring:

  • Website analytics (statistics) – We use leading web analytics software which provides accurate and easy-to-understand reports on your website's visitors - where they come from, how they use your site, and much more...

Reporting & Management:

  • Position ranking & incoming links reports - For the three main search engines, Google, Yahoo & MSN and any other search engines important to your market. This report will tell you where you are positioned for your target keywords, whether you have moved up or down since the last report for each keyword and where your competitors rank in comparison. We also analyse your incoming links as this is such an important part of building targeted traffic sources and overall optimisation.
  • Pay-per-click management (Adwords & Overture) – Successful campaigns need ongoing management of keyword lists and bids, ad testing and improvement to ensure your campaigns continue to maintain or improve their return on investment. We also provide detailed monthly campaign reports.
  • Optimisation & marketing performance report - This is a detailed report that we can compile either monthly, quarterly or as suits. The report includes the following information:
  • Statistics analysis
  • Ranking and link analysis
  • Saturation analysis
  • Paid listings and pay-per-click analysis
  • Summary and recommendations

Support:

  • Client meetings - When we become deeply involved with your day to day marketing efforts there is no substitute for regular discussions (face to face or by phone) where we can review, plan and execute various marketing strategies.
  • Ongoing support - this includes help with website updates, advertising campaigns, ongoing optimisation, pay-per-click management and any other areas that you need assistance with.