PurelyGadgets is one of the UK’s leading online retailers of electronic goods. Established in 2004 to capitalise on a rapidly expanding internet market, PurelyGadgets found their niche through using an in-house team of expert buyers to source the best value products from around the world. A combination of competitive pricing, fast delivery, and reliable pre and after sales facilities have proven popular with customers. The final strand however was growing their online presence – and it was to Google they turned to achieve this.

Advancing with AdWords

Having begun trading from home in 2004, as a company of four to five employees, PurelyGadgets now employs over 40 people in their London based offices. “We grew about 700% over the past two years,” declares Lim. “Without using Google we would not grow this fast.”

Expanding further on this point, Lim says “Google initially put us on a par with other big brands…I think Google is a trusted brand…the demographic feels more confident buying from us…because they see us from Google…If you’re looking at increasing market share, branding…and also customer acquisition… Google is a much better choice because it has a much bigger audience.”

Google tools

Given the competitiveness of the market in which PurelyGadgets operates it is necessary for them to be both extremely dynamic and make full use of all AdWords features available to them. This is something which they do to excellent effect, as Lim explains. “We eliminate a lot of unqualified leads with negative keywords…Although it’s a very simple functionality, I find negative keywords extremely useful.”